Any Garment Cleaners wanted to bring something truly unique and artistic to their new, spacious location in New Jersey. With plenty of room to play with murals, we collaborated with the client through three rounds of digital sketches and made some on-site adjustments to ensure the design was perfect.
The brand already had its own characters, Benn and Betsy, with a fascinating story behind them. Their first location was opened in Philadelphia near the Benjamin Franklin Bridge, making "Benn" a symbolic representation. Meanwhile, Betsy Ross, who famously sewed the first U.S. flag, became the perfect counterpart. Since the business offers alterations, Benn and Betsy make an ideal duo to represent the brand’s identity.
The mural took 37 hours to complete on-site, transforming the space into a vibrant and meaningful environment.